Brand Evangelists: Solomon and Sheba

Guy Kawasaki coined the term in the corporate world when he became the Chief Brand Evangelist for Apple under Steve Jobs.

What is an evangelist?

Webster’s/Oxford dictionaries give us a few definitions:

A zealous advocate of something

One who seeks to convert others to the Christian faith

Someone who talks about something with enthusiasm

Now since I know many of you, I already know you’re evangelists. Why? Because you’re passionate about various things that you love to share about.

Maybe it’s a new food, a new app, that movie, that show, that book, that podcast. That place.